This book can be useful to a wide range of readers such as UX designers, project managers and entrepreneurs. The book keeps the potential of being a friendly guide to look up for reference material, for design beginners as well as experts. It provides information related to various concepts of the subject, along with related scientific studies, that can help you create intuitive designs, that can provide users with better user experiences, based in the reader›s requirement they can read the book through of can directly reference to subtopics, as the chapters have got clear relations and work in forward direction. For better comprehension of the topic each chapter includes an introduction that explains what the chapter covers, and at the end a summary of the chapter, some exercises, review questions, and some MCQs are given, to provide readers with the capacity to test their understanding. Well Dan Saffer – Microinteractions, once said “It’s the little things that turn a good digital product into a great one.” adding to the above mentioned little things, to understand this concept better we have introduced to readers the various case studies of UX .
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